Two Worlds. One Turning Point.
Our careers took us to opposite edges of the industry:
Rakhi: Empowering women at a major NGO in Paris.
Rithika: Navigating the corporate realities of a global fast-fashion giant.
When our worlds collided, the truth was undeniable. We saw India's rich handloom heritage being crushed and female artisans left behind. At the same time, we saw mass market brands ignoring the vulnerability of newborn skin wrapping babies in synthetic chemicals.
We couldn't unsee it. So, we set out to fix it.